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English Version
MISSION AND GOALS
STRUCTURE
BOARD OF REPRESENTATIVES
BOARD OF ADIVSORS
COMMITTEES
TECHNICAL STAFF
INSTITUTIONAL VIDEO
MISSION and GOALS
The Argentine Beef Promotion Institute (IPCVA) is a public non-governmental
institution founded on 11th December 2001, following the passage
of the National Statute Nº25.507 by agreement of all the
beef chain representatives.
Promotion Fund
The IPCVA is funded through the collection of levies paid by
both producers and packers of all the country. It is stated by
statute that producers shall pay a contribution equivalent to
20 hundredth per cent of the bovine head of cattle to be slaughtered
($1,25 Argentine pesos), while packers shall pay 9 hundredth per
cent of said value ($0,55 Argentine pesos), making a total of
$ 1.80 per slaughtered animal.
The IPCVA role in the beef chain
The IPCVA daily improves and consolidates the Argentine beef
products image, taking into account the vast history and tradition
of the country and the prestige Argentina has in worldwide markets.
Furthermore, its sectorial management - production, industry and
government - the transparency in the destination of the funds
and the excellence of its human resources, constitute the core
values the organization pursues facing the challenges of its mission.
A tool for the beef competitiveness
The IPCVA is committed to increase all the beef chain competitiveness
by providing sectorial expertise and information for the decision
making process in business and also contributing to the creation
of improved business environments, both in domestic and foreign
markets.
Goals
- Identify and create demand for Argentine beef products in
domestic and foreign markets.
- Design and develop marketing strategies to improve Argentine
beef products competitiveness overseas.
- Plan and develop promotion strategies to contribute to the
improvement of domestic consumption levels.
- Work to consolidate Argentine beef quality and security, contributing
to the efficiency of productive and industrial processes.
ACT Nº 25.507
The act was enacted in November 2001. It states the IPCVA creation,
goal, mission and attributes.
The Senate and the House of Deputies of the Argentine Nation
assembled in Congress herein enact:
Section 1º: The Instituto de Promoción de la Carne
Vacuna Argentina (Argentine Beef Promotion Institute - IPCVA)
is herein created as a public non-governmental entity.
Goal, mission and attributes
Section 2º - The IPCVA shall promote the increase of domestic
beef consumption and shall foster beef exports, contributing to
the improvement of all the beef chain competitiveness. To fulfill
its goal, the IPCVA shall not commercialize beef either directly
or indirectly.
Section 3º - The IPCVA, through its Board of Representatives,
shall manage the Argentine Beef Promotion Fund herein created,
which shall finance the actions needed to achieve its objectives.
The Board of Representatives shall:
a) Promote and make agreements or associations to develop and
encourage beef exports and domestic beef products and sub-products
consumption;
b) Make studies and research activities meant to communicate the
nutritional advantage beef consumption has in a balanced diet;
c) Organize and participate in media campaigns and domestic and
foreign trade shows to represent the interests of beef producers,
packers and exporters, and beef sub-products as well.
d) Give and organize training courses, organize lectures, congresses,
meetings, seminars and events regarding beef products;
e) Develop technical advice activities for companies, governmental
institutions, foreign agencies and international entities, related
to the beef production, industrialization, commercialization and
consumption, contributing to the interchange of technicians and
experts among institutions.
f) Identify and negotiate local and foreign resources to support
the fulfillment of the IPCVA activities;
g) Give scholarships and incentives aimed to achieve the IPCVA
goals;
h) Develop activities intended to accomplish the best fulfillment
of the goals herein stated.
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Structure
The IPCVA functioning areas are Accounting and Administration,
Foreign Promotion, Domestic Promotion, and Communications.
Activities are developed through the following Committees:
- Development, Research and Training,
- Foreign Promotion,
- Agro food Safety and Quality
- Domestic Promotion, and
- Communications
Representatives working on the Committees belong to both the
IPCVA Boards of Representatives and Advisors.
Administration and Accounting Actions
- The collection systems have been reorganized, improving the
administrative relationship of the institution with the SENASA
and the ONCCA.
- The Board of Representatives has approved the hiring of a professional
for the Statistics Area.
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Board of Representatives
Gonzalo Alvarez Maldonado |
(CONINAGRO) |
| |
| Miguel Schiariti |
(CICCRA) |
| |
Dardo Chiesa |
(CRA) |
| |
Arturo Llavallol |
(SRA) |
| |
Pedro Peretti |
(FAA) |
| |
Daniel Urcía |
(FIFRA) |
| |
Américo Bermejo |
(CADIF) |
| |
Lorenzo Basso |
(Min. de Agricultura) |
| |
Roberto Trossero |
(CONINAGRO) |
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Héctor Lescarbura |
(CICCRA) |
|
Martín Rapetti |
(CRA) |
| |
Juan José Grigera Naón |
(SRA) |
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Mariano Bondone |
(FAA) |
| |
Alberto Zegna |
(FIFRA) |
| |
Angel Vitale |
(CADIF) |
| |
Alejandro Lotti |
(Min. de Agricultura) |
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Board
of Advisors
| Asoc. Argentina Criadores de Hereford |
| Asoc. Argentina Criadores de Shorthorn |
| Asociación Argentina de Angus |
| Asociación Argentina de Brangus |
| Asociación Argentina de Consorcios Regionales de Experimentación Agrícola (AACREA) |
| Asociación de Productores de Carne Bovina Argentina (APROCABOA) |
| Asociación de Productores Exportadores Argentinos (APEA) |
| CAFRA – Cámara de Frigoríficos de Argentina |
| Cámara Argentina de Consignatarios de Ganado |
| Cámara Argentina de Engordadores de Hacienda Vacuna |
| Cámara Argentina de Productores de Carne Vacuna (CAPVC) |
| Centro de Consignatarios de Productos del País |
| Centro de Consignatarios Directos de Hacienda |
| Confederación de Asociaciones Rurales de Buenos Aires y La Pampa (CARBAP) |
| Confederación de Asociaciones Rurales de la Pcia. de Santa Fe (CARSFE) |
| Confederación de Asociaciones Rurales de la Tercera Zona (CARTEZ) |
| Confederación Intercooperativa Agroecuaria Cooperativa Limitada (CONINAGRO) |
| Director del Centro de Investigaciones Agroindustriales del INTA |
| Federación de Industrias Frigoríficas Regionales Argentinas (FIFRA) |
| Federación Gremial del Personal de la Industria de la Carne y sus Derivados |
| Mercado de Liniers S.A. |
| Ministerio de Relaciones Exteriores, Comercio Internacional y Culto |
| Unión de Cooperativas Ganaderas – Fed. Coop. Agrop. Coop. Ltda. (UNCOGA) |
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COMMITTEES
|
|
Permanent Coordinator |
Arturo Llavallol |
| Alternate Coordinator:: |
Mariano Bondone |
| Members |
Ricardo Rodríguez, Martín Vivot, Juan José Grigera Naón, Jorge Peñalba, Germán Manzano, Jorge Torelli, Héctor Salamanco, Segundo Acuña, Fernando Selasco, Consolación Otaño, Martín Spada, Luis Moreno, Sol Masgoret, Viviana Renaud (suplente Ana Svenson), María Calafé, Alejandro Zegna |
|
|
Permanent Coordinator |
Mario Ravettino |
| Alternate Coordinator: |
Dardo Chiesa |
| Members |
Jorge Torelli, Eugenia Usellini, Javier Martínez del Valle, Sebastián Rodríguez Larreta, Ernesto Urien, Marcelo Pittner, Ricardo Goldaracena, Ariel Vidal, Eduardo Althabe, Alberto Gorleri, Alfredo Barbagallo, Hugo Carassai, Luis Gaviglio, Luis Viera, Martín González, Sergio Grasso, Stanley Hogg, Esteban Berisso, Carlos Fangmann, Federico Guerrico, Ángel Rossi, Sebastián Reynoso, Nicolás Lotrecchiano
Consolación Otaño, Alejandro Lotti, Carlos Moscatelo, Hernan Naveyra, Miguel Schiariti, Héctor Lescarbura |
| |
Permanent Coordinator: |
Dardo Chiesa |
| |
Alternate Coordinator::
|
Daniel Urcía |
| |
Members
|
Daniel Urcía, Silvia Fabbro, Luis María Firpo Brenta, Norma Pensel, Germán Manzano, Juan Chiozza, Fernando Selasco, Jorge Torelli, Ricardo Burgos, Nicolás Lotrecchiano, Adrián Peiretti, Nicolás Loustau, Juan Bullo |
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Permanent Coordinator |
Américo Bermejo |
|
Alternate Coordinator: |
Daniel Urcía |
|
Members |
Germán Manzano, Ángel Girardi, Rodrigo Troncoso, Fernando Brizzolara, Miguel Schiariti, Teresa Pilar García, Alberto Guil, Antonio D´Angelo, Gonzalo Olavarría, Mario Tinto, Carlos Pujol, Daniel Papotto, Julieta Reviglio, Federico Bur; Ángel Vitale, Jorge Torelli, Alejandro Zegna |
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Permanent Coordinator
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Lorenzo Basso |
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Alternate Coordinator:
|
Juan José Grigera Naón |
| |
Members |
D.Chiesa, G. Manzano, H. Salamanco, J J. Grigera Naón, L. M. Firpo Brenta, R. Rodriguez, J. Torelli |
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Permanent Coordinator
|
Pedro Peretti |
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Alternate Coordinator:
|
Gonzalo Alvarez Maldonado |
| |
Members |
Daniel Asseff, Miguel Schiariti, Ulises Forte, Tomás Moro, Jorge Romero, Jorge Torelli, Roberto Trossero, Stella Martínez, Vanina Fujiwara, Alejandro Zegna |
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Technical
staff
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