English Version

MISSION AND GOALS

STRUCTURE

BOARD OF REPRESENTATIVES

BOARD OF ADIVSORS

COMMITTEES

TECHNICAL STAFF

INSTITUTIONAL VIDEO

 

 

MISSION and GOALS

The Argentine Beef Promotion Institute (IPCVA) is a public non-governmental institution founded on 11th December 2001, following the passage of the National Statute Nº25.507 by agreement of all the beef chain representatives.

Promotion Fund

The IPCVA is funded through the collection of levies paid by both producers and packers of all the country. It is stated by statute that producers shall pay a contribution equivalent to 20 hundredth per cent of the bovine head of cattle to be slaughtered ($1,25 Argentine pesos), while packers shall pay 9 hundredth per cent of said value ($0,55 Argentine pesos), making a total of $ 1.80 per slaughtered animal.

The IPCVA role in the beef chain

The IPCVA daily improves and consolidates the Argentine beef products image, taking into account the vast history and tradition of the country and the prestige Argentina has in worldwide markets. Furthermore, its sectorial management - production, industry and government - the transparency in the destination of the funds and the excellence of its human resources, constitute the core values the organization pursues facing the challenges of its mission.

A tool for the beef competitiveness

The IPCVA is committed to increase all the beef chain competitiveness by providing sectorial expertise and information for the decision making process in business and also contributing to the creation of improved business environments, both in domestic and foreign markets.

Goals

  • Identify and create demand for Argentine beef products in domestic and foreign markets.
  • Design and develop marketing strategies to improve Argentine beef products competitiveness overseas.
  • Plan and develop promotion strategies to contribute to the improvement of domestic consumption levels.
  • Work to consolidate Argentine beef quality and security, contributing to the efficiency of productive and industrial processes.

ACT Nº 25.507

The act was enacted in November 2001. It states the IPCVA creation, goal, mission and attributes.

The Senate and the House of Deputies of the Argentine Nation assembled in Congress herein enact:

Section 1º: The Instituto de Promoción de la Carne Vacuna Argentina (Argentine Beef Promotion Institute - IPCVA) is herein created as a public non-governmental entity.

Goal, mission and attributes

Section 2º - The IPCVA shall promote the increase of domestic beef consumption and shall foster beef exports, contributing to the improvement of all the beef chain competitiveness. To fulfill its goal, the IPCVA shall not commercialize beef either directly or indirectly.

Section 3º - The IPCVA, through its Board of Representatives, shall manage the Argentine Beef Promotion Fund herein created, which shall finance the actions needed to achieve its objectives. The Board of Representatives shall:

a) Promote and make agreements or associations to develop and encourage beef exports and domestic beef products and sub-products consumption;
b) Make studies and research activities meant to communicate the nutritional advantage beef consumption has in a balanced diet;
c) Organize and participate in media campaigns and domestic and foreign trade shows to represent the interests of beef producers, packers and exporters, and beef sub-products as well.
d) Give and organize training courses, organize lectures, congresses, meetings, seminars and events regarding beef products;
e) Develop technical advice activities for companies, governmental institutions, foreign agencies and international entities, related to the beef production, industrialization, commercialization and consumption, contributing to the interchange of technicians and experts among institutions.
f) Identify and negotiate local and foreign resources to support the fulfillment of the IPCVA activities;
g) Give scholarships and incentives aimed to achieve the IPCVA goals;
h) Develop activities intended to accomplish the best fulfillment of the goals herein stated.

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Structure

The IPCVA functioning areas are Accounting and Administration, Foreign Promotion, Domestic Promotion, and Communications.
Activities are developed through the following Committees:
- Development, Research and Training,
- Foreign Promotion,
- Agro food Safety and Quality
- Domestic Promotion, and
- Communications

Representatives working on the Committees belong to both the IPCVA Boards of Representatives and Advisors.

Administration and Accounting Actions

- The collection systems have been reorganized, improving the administrative relationship of the institution with the SENASA and the ONCCA.
- The Board of Representatives has approved the hiring of a professional for the Statistics Area.

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Board of Representatives

Gonzalo Alvarez Maldonado
(CONINAGRO)
 
Miguel Schiariti

(CICCRA)

 
Dardo Chiesa
(CRA)
 

Arturo Llavallol

(SRA)

  Pedro Peretti
(FAA)
  Daniel Urcía

(FIFRA)

  Américo Bermejo

(CADIF)

  Lorenzo Basso

(Min. de Agricultura)

 
Roberto Trossero
(CONINAGRO)
Héctor Lescarbura (CICCRA)

Martín Rapetti

(CRA)
  Juan José Grigera Naón
(SRA)
Mariano Bondone

(FAA)

  Alberto Zegna

(FIFRA)

  Angel Vitale

(CADIF)  

  Alejandro Lotti (Min. de Agricultura)

 

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Board of Advisors

Asoc. Argentina Criadores de Hereford
Asoc. Argentina Criadores de Shorthorn
Asociación Argentina de Angus
Asociación Argentina de Brangus
Asociación Argentina de Consorcios Regionales de Experimentación Agrícola (AACREA)
Asociación de Productores de Carne Bovina Argentina (APROCABOA)
Asociación de Productores Exportadores Argentinos (APEA)
CAFRA – Cámara de Frigoríficos de Argentina
Cámara Argentina de Consignatarios de Ganado
Cámara Argentina de Engordadores de Hacienda Vacuna
Cámara Argentina de Productores de Carne Vacuna (CAPVC)
Centro de Consignatarios de Productos del País
Centro de Consignatarios Directos de Hacienda
Confederación de Asociaciones Rurales de Buenos Aires y La Pampa (CARBAP)
Confederación de Asociaciones Rurales de la Pcia. de Santa Fe (CARSFE)
Confederación de Asociaciones Rurales de la Tercera Zona (CARTEZ)
Confederación Intercooperativa Agroecuaria Cooperativa Limitada (CONINAGRO)
Director del Centro de Investigaciones Agroindustriales del INTA 
Federación de Industrias Frigoríficas Regionales Argentinas (FIFRA)
Federación Gremial del Personal de la Industria de la Carne y sus Derivados
Mercado de Liniers S.A.
Ministerio de Relaciones Exteriores, Comercio Internacional y Culto
Unión de Cooperativas Ganaderas – Fed. Coop. Agrop. Coop. Ltda. (UNCOGA)

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COMMITTEES

Permanent Coordinator Arturo Llavallol
Alternate Coordinator::

Mariano Bondone

Members

Ricardo Rodríguez, Martín Vivot, Juan José Grigera Naón, Jorge Peñalba, Germán Manzano, Jorge Torelli, Héctor Salamanco, Segundo Acuña, Fernando Selasco, Consolación Otaño, Martín Spada, Luis Moreno, Sol Masgoret, Viviana Renaud (suplente Ana Svenson), María Calafé, Alejandro Zegna

Permanent Coordinator Mario Ravettino
Alternate Coordinator: Dardo Chiesa
Members Jorge Torelli, Eugenia Usellini, Javier Martínez del Valle, Sebastián Rodríguez Larreta, Ernesto Urien, Marcelo Pittner, Ricardo Goldaracena, Ariel Vidal, Eduardo Althabe, Alberto Gorleri, Alfredo Barbagallo, Hugo Carassai, Luis Gaviglio, Luis Viera, Martín González, Sergio Grasso, Stanley Hogg, Esteban Berisso, Carlos Fangmann, Federico Guerrico, Ángel Rossi, Sebastián Reynoso, Nicolás Lotrecchiano
Consolación Otaño, Alejandro Lotti, Carlos Moscatelo, Hernan Naveyra, Miguel Schiariti, Héctor Lescarbura
  Permanent Coordinator: Dardo Chiesa
  Alternate Coordinator::
Daniel Urcía
  Members

Daniel Urcía, Silvia Fabbro, Luis María Firpo Brenta, Norma Pensel, Germán Manzano, Juan Chiozza, Fernando Selasco, Jorge Torelli, Ricardo Burgos, Nicolás Lotrecchiano, Adrián Peiretti, Nicolás Loustau, Juan Bullo

Permanent Coordinator Américo Bermejo
Alternate Coordinator:

Daniel Urcía

Members Germán Manzano, Ángel Girardi, Rodrigo Troncoso, Fernando Brizzolara, Miguel Schiariti, Teresa Pilar García, Alberto Guil, Antonio D´Angelo, Gonzalo Olavarría, Mario Tinto, Carlos Pujol, Daniel Papotto, Julieta Reviglio, Federico Bur; Ángel Vitale, Jorge Torelli, Alejandro Zegna
  Permanent Coordinator
Lorenzo Basso
  Alternate Coordinator:
Juan José Grigera Naón
  Members D.Chiesa, G. Manzano, H. Salamanco, J J. Grigera Naón, L. M. Firpo Brenta, R. Rodriguez, J. Torelli
  Permanent Coordinator
Pedro Peretti
  Alternate Coordinator:
Gonzalo Alvarez Maldonado
  Members Daniel Asseff, Miguel Schiariti, Ulises Forte, Tomás Moro, Jorge Romero, Jorge Torelli, Roberto Trossero, Stella Martínez, Vanina Fujiwara, Alejandro Zegna

 

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Technical staff

   
Gonzalo Álvarez Maldonado
g.alvarezmaldonado@ipcva.com.a
 
 
Dr. Guillermo E. Matta y Trejo  
Isabel López 
i.lopez@ipcva.com.ar

 
 
Carlos Vuegen
gerencia@ipcva.com.ar
 
Luis Fontoira
l.fontoira@ipcva.com.ar
Sergio Rey
s.rey@ipcva.com.ar
Adrián Bifaretti
a.bifaretti@ipcva.com.ar
     
Ignacio Battilana 
i.battilana@ipcva.com.ar
Agustina Scarano
a.scarano@ipcva.com.ar
Miguel Jairala
m.jairala@ipcva.com.ar
   
Héctor Borelli
h.borelli@ipcva.com.ar
Graciela Portilla
g.portilla@ipcva.com.ar
Isabel López
i.lopez@ipcva.com.ar
   
 
 
 
 
 

 





 
IPCVA
Esmeralda 130, Piso 22 l (C1035ABD) Buenos Aires, Argentina
(54-11) 4328-8152/3 | www. ipcva.com.ar| info@ipcva.com.ar